Loading…
Journal
Notes on getting found.
Playbooks and field notes on SEO, AI search, content and authority — the same thinking we use to move brands from invisible to inevitable.
FeaturedTECHNICAL SEO
Web Crawling in SEO: What It Is and How It Works
Learn what web crawling is, how search engine bots discover and access pages, and why crawlability matters for SEO, indexing, and search visibility.
Read article
About the journal
SEO and AI-search guides, written from the work.
The Searchence Journal is where our team writes up what we learn doing the work: technical SEO, content strategy, link building and local SEO, plus the newer disciplines of answer engine optimization (AEO) and generative engine optimization (GEO) — how brands get cited by ChatGPT, Perplexity, Gemini and Google's AI Overviews.
Every guide is written to be used, not skimmed. Articles open with the answer, lay out the order we'd do things in, and flag the shortcuts that tend to backfire — the same approach we take on client engagements.
Want to see how your own site measures up? Run a free SEO audit, check whether AI crawlers can reach you with the AI crawler checker, or explore our SEO services and GEO services.
Ready to climb?
Start with a free audit, or book a call and we'll map the fastest path to position one — across Google and AI search.
- No credit card
- Instant results
- No login to start