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Journal
Notes on getting found.
Playbooks and field notes on SEO, AI search, content and authority — the same thinking we use to move brands from invisible to inevitable.
FeaturedSEO
What Is Search Engine Optimization? A Beginner’s Guide
What Is Search Engine Optimization? Learn how SEO works, explore its key types and benefits, and discover practical steps to improve organic rankings.
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About the journal
SEO and AI-search guides, written from the work.
The Searchence Journal is where our team writes up what we learn doing the work: technical SEO, content strategy, link building and local SEO, plus the newer disciplines of answer engine optimization (AEO) and generative engine optimization (GEO) — how brands get cited by ChatGPT, Perplexity, Gemini and Google's AI Overviews.
Every guide is written to be used, not skimmed. Articles open with the answer, lay out the order we'd do things in, and flag the shortcuts that tend to backfire — the same approach we take on client engagements.
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