Straight answers, all in one place.

Both — and off-page. We treat SEO as one system: a clean technical base, on-page relevance, authority building, and content working together.

Yes. We work with WordPress, Shopify, Webflow, custom stacks and more — implementing fixes directly or alongside your dev team.

SEO targets classic Google rankings; AEO targets answer boxes and voice; GEO gets you cited in AI engines like ChatGPT and Perplexity. We cover all of them — start with a free audit to see where you stand.

On-page SEO covers the page itself: content, titles, headings and internal links matched to search intent. Off-page SEO is the authority you earn elsewhere, mainly backlinks, brand mentions and reviews. Technical SEO makes sure search engines can crawl, render and index your site quickly and correctly. Strong rankings need all three.

Yes. Every engagement starts with keyword and intent research: what your customers actually search, how competitive each term is, and what kind of page Google rewards for it. That research decides which pages we build, improve or merge.

Yes. Local SEO, built around your Google Business Profile, consistent business listings, reviews and location pages, is often the fastest way for a local business to reach nearby customers who are ready to buy.

A full audit checks crawlability and indexing, site speed and Core Web Vitals, mobile usability, structured data, on-page optimization, internal linking and your backlink profile, then prioritizes the fixes by impact. Our free automated audit is a good place to start.

We find the questions that already trigger snippets in your space, then structure concise, well-formatted answers (paragraphs, lists, tables) plus the right schema so Google can lift your content into position zero.

Yes — voice assistants read from answer boxes and structured data. The same concise, conversational, schema-backed content that wins snippets is what gets spoken back on Assistant, Siri and Alexa.

AEO targets traditional answer surfaces (Google snippets, voice); GEO targets generative AI engines like ChatGPT and Perplexity. They overlap on structure and authority — start with a free audit and we'll map both.

A search where the person gets their answer directly on the results page, from a featured snippet, an AI Overview or a knowledge panel, without visiting a website. AEO makes sure that when this happens, the answer comes from you and your brand is visible.

Yes, though differently than it used to. Google now limits some rich results; FAQ rich results, for example, mostly appear for authoritative government and health sites. Structured data still helps search engines and AI systems understand exactly what your content says, which supports being chosen as an answer.

Lead with a direct answer in one or two sentences under a clear, question-style heading, then expand. Use numbered lists for steps and tables for comparisons, keep each section self-contained, and write the way your customers actually ask.

Yes, because Google is an answer engine too. Featured snippets, People Also Ask and AI Overviews all pull answers from web pages, and the same structure that wins them also prepares your content for ChatGPT and Perplexity.

By building the signals these engines trust: authoritative, well-structured content, strong entities and references across the sources LLMs pull from. We research the prompts your buyers use and engineer content to be the quotable answer.

SEO earns Google rankings; AEO wins Google's answer boxes and voice; GEO gets you cited inside generative AI engines. They share a foundation of authority and structure — we cover all three.

Yes. We monitor how often and where your brand appears across AI engines for your target prompts, and report on citation share over time.

It can. Many AI systems respect robots.txt, so if your site blocks their crawlers, your content may never be retrieved or cited in their answers. Our free AI crawler checker shows which ones your site currently allows.

It isn't strictly required, but structured data helps AI systems understand your content and your brand as an entity, which makes accurate citation more likely.

No. Smaller brands with clear, specific, well-structured content can be cited alongside much bigger names, especially on niche questions the large players don't answer well.

No. AI systems lean heavily on content that is already indexed and trusted, so SEO remains the foundation. GEO adds the structure and off-site signals that turn that visibility into citations.

Classic SEO earns you a ranked position in a list of links. AI search optimization earns you a place inside the answer itself — AEO makes your content answerable (FAQ schema, question headings, lists), GEO makes it citable (authorship, dates, entity schema, sources). Different signals, and strong Google rankings don't automatically transfer.

No — and be wary of any tool that claims to. Assistant answers aren't a stable, measurable index. What we measure is your readiness: whether AI crawlers can access your site at all, and whether your content carries the structural signals assistants need to find, read and cite it.

llms.txt is an emerging convention — a plain-text file that tells AI systems what your site is about and which pages matter. It's cheap to add and an early-adopter signal; the audit checks whether you publish one.

We test your robots.txt against six: GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot, Google-Extended (Gemini training), CCBot (Common Crawl) and Applebot-Extended. Any of them blocked means the corresponding assistants can't read — or cite — your site.

Yes. Create a free account (no credit card) and you get 3 full audits every month — each includes the complete SEO report alongside the AI-search scores.

Not necessarily. AI visibility depends on crawler access and machine-readable structure, not just authority. A top-ranking site with GPTBot blocked in robots.txt is invisible to ChatGPT browsing — and that's one of the most common findings in this audit.

Answer questions directly near the top of each section under clear, question-style headings, keep facts specific and consistent, add structured data, and earn mentions on reputable sites. Passages that make sense without surrounding context are the easiest for AI systems to quote.

Not when it's done right. We pair AI speed with human review, strong structure and original insight — engines reward helpful, accurate content regardless of how it's produced.

Anything repetitive and rules-based: drafting, research, internal data lookups, reporting, support triage. We scope agents to your workflows and data.

Yes — every workflow is human-in-the-loop with brand guidelines baked into prompts and review steps.

The term is used in more than one way. In our AI search audit, the AIO score measures how accessible and machine-readable your site is for AI systems. As a service, AIO means building AI into how your team plans, produces and scales content. Getting your content cited in AI answers is covered by our GEO and AEO services.

Every draft is grounded in your approved sources, and a named editor checks the facts, adds original insight and signs it off before anything is published. Unverified or outdated claims are exactly what readers and search engines punish.

With the steps that cost the most hours today, such as research briefs, first drafts, repurposing or reporting. We map your workflow first, then automate the real bottlenecks rather than adding tools for their own sake.

Yes. The audit checks robots meta directives (noindex/nofollow), robots.txt rules, sitemap.xml presence and URL counts, canonical tag presence, meta refresh redirects, and how your site handles 404s — the usual suspects when pages silently drop out of the index.

It detects which JSON-LD types are present on your pages (Article, FAQ, HowTo, Organization and more) and flags pages missing structured data entirely. It reports presence and type coverage rather than validating every property against the schema.org spec.

We test whether GPTBot, ClaudeBot, PerplexityBot, Google-Extended, CCBot and Applebot-Extended are allowed or blocked by your robots.txt, and whether you publish an llms.txt. If AI assistants can't crawl you, they can't cite you — this is the newest visibility gap most audits ignore.

This version of the report leads with raw metrics and exact values for a technical audience. Every finding still carries a plain-English explanation, so it works as a shared artifact between marketing and engineering.

Yes — every report can be downloaded as raw JSON (the complete result object, every check and metric), alongside the print-friendly PDF view and a shareable read-only link.

Crawling is when search engine bots discover and fetch your pages; indexing is when the search engine analyzes a page and stores it so it can appear in results. A page can be crawled but never indexed. Robots.txt controls crawling, while a noindex tag controls indexing, which is why the audit checks both.

A full audit every three to six months, with lighter monitoring in between, catches most problems before they cost traffic. Always re-run it after a redesign, migration or major plugin change, since that is when indexing and redirect issues tend to appear.

It fetches your robots.txt and tests the rules against six AI crawlers — GPTBot (OpenAI), ClaudeBot (Anthropic), PerplexityBot, Google-Extended (Gemini), CCBot (Common Crawl) and Applebot-Extended — and checks whether you publish an llms.txt. Two requests, nothing installed, nothing stored on your site.

Assistants can only cite what their crawlers have read. Block GPTBot and ChatGPT's browsing can't see your site; block them all and you're invisible across AI search — regardless of how well you rank on Google.

Not necessarily — blocking is a legitimate choice, for example to opt out of AI training (Google-Extended, CCBot). The problem is inheriting a block by accident. Decide per crawler, deliberately.

Yes — this check is instant and completely ungated. The full AI Search Audit (AEO, GEO and AIO scores plus a prioritized fix list) needs a free account: 3 audits a month, no card.

No. Major AI companies say their crawlers respect robots.txt, but it is a voluntary standard, and your content can still reach AI systems through other sites that quote or republish it. Treat robots.txt as a clear signal of your preferences, not a technical lock.

On-page SEO, links, usability, performance (Core Web Vitals), social signals, and AI Search Readiness across AEO, GEO and AIO — plus an AI assessment with prioritized fixes.

No. Every finding is explained in plain English with a ready-to-use fix, and the AI assessment summarizes what matters most first.

Most audits finish in around 40–60 seconds. Re-running the same URL within 24 hours is served instantly from cache.

Search Console shows how Google already sees your indexed site. This audit actively crawls and grades your on-page, technical, performance and AI-search signals in one pass, with a prioritized action plan — no setup or verification required.

Usually not. Most small business sites have a handful of high-impact, low-cost fixes — a missing page title, a slow image, a page Google can't read. The report ranks fixes by impact so you (or your web person) can start with the ones that cost nothing but time.

The checks are the same rigorous ones we run for every site — the difference is how the report reads. Findings are explained in business terms (lost customers, trust, visibility) with plain-English fixes first and the deep technical detail collapsed underneath for your developer.

It checks the core signals that local visibility is built on: mobile experience, page speed, and whether your pages clearly say what you do and where. It doesn't audit your Google Business Profile directly — but a healthy, fast, clearly-labelled website is the foundation every local ranking sits on.

Monthly is plenty for most small businesses — or after any change to your site (new pages, a redesign, a new booking tool). You get 3 free audits every month, so a monthly check costs you nothing.

No. This version of the report leads with a plain-language summary and a prioritized action plan. Every technical term is explained, and you can hand the detailed sections straight to whoever manages your website.

The comparison scores both sites on the same rubric of on-page, technical, performance and AI-search signals — the measurable foundations rankings are built on. No one outside Google knows the exact algorithm, so we compare the signals you can actually act on.

No — this is an on-page and technical comparison. Backlink data requires third-party indexes and is out of scope for the free tool. That's stated plainly in the report so the gaps you see are gaps you can fix on your own site.

One competitor per comparison. To benchmark several, run a comparison per competitor — each run uses one of your monthly audit credits.

One. A comparison audits your site in full (including AI recommendations) and runs the same rule-based checks on the competitor's site, then computes the deltas.

Monthly, or whenever a competitor visibly redesigns or starts outranking you on a query you care about. Sites change slowly — the deltas matter more than the absolute scores.

Yes — every prospective client gets a free AI-powered audit first, so pricing and scope are based on real findings, not guesswork.

Not as a standing package — but book a call. If your site is small and low-competition, a one-time audit plus a few add-ons might get you further than a full retainer.

Packages can be adjusted — swap content deliverables for extra link building or technical work at the same price tier.

A freelancer is one person's hours. This is a process — audit tooling, a strategist, a content system and a link-building pipeline running in parallel, refined over 4 years of client work.

Talk to us — depending on scope we can work behind the scenes for agencies. Book a discovery call and we'll tell you honestly whether it's a fit.