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AI citations earned
engines covered
1st
brand cited in answers
to AI visibility
Understanding GEO
Why being ranked is no longer the same as being found.
For twenty-five years search worked one way: you typed a query, you got ten links, and you chose one. Optimising for that meant earning a position in the list. Generative engines broke the model. Ask ChatGPT or Perplexity a question now and you get an answer — synthesised from sources, with a handful of citations attached. Most people never click through. The answer was the destination.
That changes what optimisation means. Generative Engine Optimization is the work of becoming a source those systems draw on and name. It is not a ranking position, because there is no list. It is whether a model, assembling an answer about your category, reaches for your content and attributes it to you.
The mechanics are different too. Traditional SEO optimises a page against a query. Generative engines retrieve passages, weigh them for authority and clarity, and reassemble them into prose. Content built to be skimmed by humans and parsed for keywords often survives that process badly. Content built to be extracted — direct claims, clear structure, specific and verifiable facts, unambiguous attribution — survives it well.
There is also a compounding effect worth understanding. Models are influenced not only by your site but by what the wider web says about you: the review roundups, the listicles, the forum threads, the industry publications. A brand that is described consistently across many credible sources becomes a safer thing for a model to cite. GEO therefore reaches beyond your own domain in a way conventional SEO rarely needed to.
Retrieval, not ranking
Engines pull passages rather than pages. Content that answers a specific question in a self-contained way gets retrieved; content that needs surrounding context to make sense doesn't.
Attribution is the goal
Being used without being named is the failure case. Clear authorship, distinct claims and a strong brand entity are what turn usage into a visible citation.
Consensus across sources
Models weigh what the wider web says about you. Consistent description across credible third-party sources makes citing you the low-risk choice.
Measured in share, not position
There's no rank to track. We measure how often you appear across a defined prompt set, and whether that share is growing against competitors.
The four pillars
Cited across every engine.
ChatGPT, Perplexity, Gemini and the citations that feed them — the surfaces where AI answers are won. Explore each below.
Be the source ChatGPT quotes.
ChatGPT Optimization
We engineer the authority, structure and references ChatGPT relies on so your brand is surfaced and cited in its answers.
- Prompt-space research
- Quotable content structure
- Source & reference building
- Citation monitoring
Be the source ChatGPT quotes.
ChatGPT Optimization
We engineer the authority, structure and references ChatGPT relies on so your brand is surfaced and cited in its answers.
- Prompt-space research
- Quotable content structure
- Source & reference building
- Citation monitoring
Win the cited sources list.
Perplexity Optimization
Perplexity shows its sources — we make sure yours is one of them, with content and signals its retrieval favors.
- Source-list visibility
- Retrieval-friendly content
- Freshness & coverage
- Authority signals
Show up in Google's AI answers.
Gemini Optimization
We optimize for Gemini and Google AI Overviews so your brand carries into Google's generative experiences.
- AI Overview coverage
- Structured, factual content
- Entity alignment
- Multimodal readiness
Earn references engines trust.
AI Citation Building
We build the mentions, references and structured data that make AI engines confident enough to cite you by name.
- Reference & mention building
- Structured data & schema
- Consistent brand entities
- Citation-worthy assets
How we win citations
A method built for AI citations.
One accountable team and a clear sequence — every month earns more AI visibility than the last.
01/ 04
Visibility Audit
We map the prompts your buyers ask and measure where (and whether) your brand currently appears across AI engines.
02/ 04
Answer-Ready Content
We structure content the way LLMs extract and quote it — clear, factual and richly marked up.
03/ 04
Citations & Authority
We build the references, mentions and entities that make engines confident enough to cite you.
04/ 04
Monitoring
We track citation share across engines and double down on what's winning.
What's included
What makes engines cite you.
Engine Coverage
Visibility across ChatGPT, Perplexity, Gemini and Google AI Overviews.
Citation Building
Earning the references and mentions AI engines pull from.
Answer-Ready Content
Content structured the way LLMs extract and quote it.
Entity & Authority
Strong, consistent entities so engines trust and cite you.
Prompt-Space Research
Finding the prompts your buyers actually ask.
AI Visibility Monitoring
Tracking how and where your brand appears in AI answers.
The difference
SEO, AEO, GEO and AIO — what actually differs.
Four acronyms, four genuinely different jobs. Here's how they compare, without the jargon.
| Dimension | SEO | AEO | GEO | AIO |
|---|---|---|---|---|
| What it optimises for | Ranking positions in classic search results | Being selected as the direct answer | Being cited as a source inside AI-generated answers | The speed and quality of your own marketing output |
| Where you appear | The blue-link results list | Featured snippets, answer boxes, voice results | Inside the answer text and its citation list | Nowhere — it's an internal capability, not a surface |
| Primary surfaces | Google, Bing | Google snippets, Siri, Alexa, Google Assistant | ChatGPT, Perplexity, Gemini, AI Overviews | Your content workflow and internal tooling |
| Core signals | Technical health, relevance, authority, links | Concise answer formatting, structured data, question targeting | Extractable passages, entity clarity, third-party consensus | Grounded prompts, reusable workflows, human review |
| How success is measured | Rankings, organic sessions, non-brand revenue | Snippet and answer-box ownership rate | Citation share across a defined prompt set | Output volume, cycle time, quality consistency |
| Typical time to results | 3–9 months, compounding | 4–12 weeks where a snippet already exists | 2–6 months as sources and consensus build | Weeks — it's an operational change, not a ranking one |
| Who it's for | Anyone who needs to be found in search | Brands whose buyers ask questions before buying | Brands being researched via AI before a site visit | Teams whose strategy outpaces their capacity to publish |
The trajectory
Results that get you cited.
+6650%
Proof
Results that compounded.
A few of the brands we've helped move from invisible to inevitable.
Loved by clients
Brands that climbed with us.
“They rebuilt our technical foundation and our organic traffic finally compounded. We're now first for terms we never ranked for.”
Ayesha RahmanHead of Growth, Lumen
“The AI-search work is what set them apart — we get cited in ChatGPT and Perplexity, and it's driving real pipeline.”
Marcus KleinFounder, Northwind SaaS
“Clear roadmap, measurable sprints, no fluff. Best search team we've worked with — and we've tried a few.”
Sara JacobsCMO, Atlas Retail
“Six months in, leads from organic doubled. The reporting is transparent and every sprint ties back to revenue.”
David OseiVP Marketing, Cobalt
“They rebuilt our technical foundation and our organic traffic finally compounded. We're now first for terms we never ranked for.”
Ayesha RahmanHead of Growth, Lumen
“The AI-search work is what set them apart — we get cited in ChatGPT and Perplexity, and it's driving real pipeline.”
Marcus KleinFounder, Northwind SaaS
“Clear roadmap, measurable sprints, no fluff. Best search team we've worked with — and we've tried a few.”
Sara JacobsCMO, Atlas Retail
“Six months in, leads from organic doubled. The reporting is transparent and every sprint ties back to revenue.”
David OseiVP Marketing, Cobalt
“They rebuilt our technical foundation and our organic traffic finally compounded. We're now first for terms we never ranked for.”
Ayesha RahmanHead of Growth, Lumen
“The AI-search work is what set them apart — we get cited in ChatGPT and Perplexity, and it's driving real pipeline.”
Marcus KleinFounder, Northwind SaaS
“Clear roadmap, measurable sprints, no fluff. Best search team we've worked with — and we've tried a few.”
Sara JacobsCMO, Atlas Retail
“Six months in, leads from organic doubled. The reporting is transparent and every sprint ties back to revenue.”
David OseiVP Marketing, Cobalt
“They rebuilt our technical foundation and our organic traffic finally compounded. We're now first for terms we never ranked for.”
Ayesha RahmanHead of Growth, Lumen
“The AI-search work is what set them apart — we get cited in ChatGPT and Perplexity, and it's driving real pipeline.”
Marcus KleinFounder, Northwind SaaS
“Clear roadmap, measurable sprints, no fluff. Best search team we've worked with — and we've tried a few.”
Sara JacobsCMO, Atlas Retail
“Six months in, leads from organic doubled. The reporting is transparent and every sprint ties back to revenue.”
David OseiVP Marketing, Cobalt
“We went from page three to the featured snippet on our highest-intent keyword. Demos booked from search are up 3x.”
Priya NairGrowth Lead, Finta
“Genuinely strategic partners. They understand our market and ship work that moves the metrics that matter.”
Tom BeckerCEO, Vantage Labs
“Our content finally ranks AND converts. The editorial quality plus the technical SEO together is rare.”
Elena CostaContent Director, Orbit
“They future-proofed us for AI search before our competitors even knew it mattered. We're cited everywhere now.”
James WhitfieldFounder, Helm
“We went from page three to the featured snippet on our highest-intent keyword. Demos booked from search are up 3x.”
Priya NairGrowth Lead, Finta
“Genuinely strategic partners. They understand our market and ship work that moves the metrics that matter.”
Tom BeckerCEO, Vantage Labs
“Our content finally ranks AND converts. The editorial quality plus the technical SEO together is rare.”
Elena CostaContent Director, Orbit
“They future-proofed us for AI search before our competitors even knew it mattered. We're cited everywhere now.”
James WhitfieldFounder, Helm
“We went from page three to the featured snippet on our highest-intent keyword. Demos booked from search are up 3x.”
Priya NairGrowth Lead, Finta
“Genuinely strategic partners. They understand our market and ship work that moves the metrics that matter.”
Tom BeckerCEO, Vantage Labs
“Our content finally ranks AND converts. The editorial quality plus the technical SEO together is rare.”
Elena CostaContent Director, Orbit
“They future-proofed us for AI search before our competitors even knew it mattered. We're cited everywhere now.”
James WhitfieldFounder, Helm
“We went from page three to the featured snippet on our highest-intent keyword. Demos booked from search are up 3x.”
Priya NairGrowth Lead, Finta
“Genuinely strategic partners. They understand our market and ship work that moves the metrics that matter.”
Tom BeckerCEO, Vantage Labs
“Our content finally ranks AND converts. The editorial quality plus the technical SEO together is rare.”
Elena CostaContent Director, Orbit
“They future-proofed us for AI search before our competitors even knew it mattered. We're cited everywhere now.”
James WhitfieldFounder, Helm
FAQ
GEO questions, answered.
GEO optimizes your brand to be cited inside AI answer engines like ChatGPT, Perplexity and Gemini — where a growing share of research now happens before anyone visits a website.
By building the signals these engines trust: authoritative, well-structured content, strong entities and references across the sources LLMs pull from. We research the prompts your buyers use and engineer content to be the quotable answer.
SEO earns Google rankings; AEO wins Google's answer boxes and voice; GEO gets you cited inside generative AI engines. They share a foundation of authority and structure — we cover all three.
Yes. We monitor how often and where your brand appears across AI engines for your target prompts, and report on citation share over time.
PRICING
One transparent plan for the whole engagement.
This service is delivered inside one of our monthly packages — no per-hour billing, no surprise line items. Pick the tier that fits your site; scale up whenever you’re ready.
Foundation$799/moFor small businesses & local brands getting serious about SEO for the first time.See what’s included Most popularGrowth$1,799/moFor businesses that need consistent ranking movement across a growing site.See what’s included Custom scopedScalefrom $3,200/moFor companies where SEO is a revenue channel, not a checkbox.See what’s included
Ready to climb?
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