Both sites, same rubric, one scorecard. See exactly where you're ahead, where you're behind — and why.
Uses 1 audit credit · on-page & technical signals · free account
Search isn't a leaderboard for pride — clicks concentrate brutally at the top, and the drop-off between positions is steep. When a competitor outranks you, they aren't just more visible: they're intercepting customers who were looking for exactly what you sell. The first step to taking that traffic back is knowing, specifically, what their site does better — not guessing.
We run the same audit engine on your site and theirs, then present the delta — not two disconnected score cards. It's an on-page and technical comparison; backlinks aren't included, and we say so rather than guess.
Lighthouse performance and real-user Core Web Vitals (LCP, INP, CLS) side by side — is their site actually faster, or does it just feel that way?
Content depth, titles, meta descriptions and heading structure across both sites' main pages — the signals that decide who matches the query.
HTTPS, structured data, sitemaps, robots rules and indexability — the foundations that quietly disqualify sites before content is even judged.
AI Search Readiness on both sides: schema coverage, answerable structure, and whether AI crawlers can even read each site.
One number tells you the overall gap. Ahead? Protect it. Behind? The rows below show exactly where the points went.
Every row marks who wins that signal. Rows where the competitor is ahead are your gap list — already sorted into speed, on-page, technical and AI search.
Below the scorecard sits your complete audit with AI-prioritized recommendations — the same gaps, turned into concrete fixes with impact and effort.
The comparison scores both sites on the same rubric of on-page, technical, performance and AI-search signals — the measurable foundations rankings are built on. No one outside Google knows the exact algorithm, so we compare the signals you can actually act on.
No — this is an on-page and technical comparison. Backlink data requires third-party indexes and is out of scope for the free tool. That's stated plainly in the report so the gaps you see are gaps you can fix on your own site.
One competitor per comparison. To benchmark several, run a comparison per competitor — each run uses one of your monthly audit credits.
One. A comparison audits your site in full (including AI recommendations) and runs the same rule-based checks on the competitor's site, then computes the deltas.
Monthly, or whenever a competitor visibly redesigns or starts outranking you on a query you care about. Sites change slowly — the deltas matter more than the absolute scores.
Run the comparison above to see exactly what's costing you rankings. When you're ready to overtake — that's literally our job.
Talk to our SEO team