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average ROAS
-38%
cost per lead
$6M+
pipeline driven
ad accounts run
Understanding paid media
Paid traffic is easy to buy and hard to make profitable.
Pay-per-click advertising puts your business in front of people the moment you switch it on. On Google, you bid on searches from people already looking for what you sell. On Meta and YouTube, you reach people by who they are and what they are interested in, often before they have started searching. Both work, but the platforms are built to spend your budget, so results depend on how the account is run.
On Google, position is not simply bought. Every search triggers an auction in which your bid is weighed against the quality and relevance of your ad and landing page, so a well-built campaign can outrank a competitor paying more per click. Match types and negative keywords decide which searches you appear for, and a poorly managed keyword list is the most common way budgets disappear on irrelevant clicks.
Social and video ads work differently. Meta's delivery system optimizes toward the objective you choose and the conversion data you feed it, so accurate tracking through the Meta Pixel and Events Manager matters as much as the creative. On YouTube, the first five seconds decide whether a skippable ad gets watched, and the format, whether skippable, non-skippable, bumper or in-feed, should follow the campaign goal.
Across every platform, the same principles separate profitable accounts from expensive ones: conversion tracking tied to real leads and revenue, landing pages built for the offer, creative that is tested rather than guessed, and budget that keeps moving toward what converts. Paid media and SEO also work best together; paid captures demand now while organic builds the long-term base.
Quality beats bid
Relevant ads and landing pages lower costs per click and win better positions than budget alone.
Tracking before scaling
Spend only increases once conversions are measured accurately against real leads and sales.
Creative does the targeting
On social and video, the ad itself decides who stops scrolling, so creative is tested continuously.
Budget follows results
Spend moves toward the campaigns, audiences and ads that convert rather than spreading evenly.
The four pillars
Paid media that drives revenue.
Google, Meta and YouTube ads plus lead-gen funnels — engineered for pipeline, not vanity clicks. Explore each below.
Capture high-intent demand.
Google Ads
Search, Shopping and Performance Max campaigns that put you in front of buyers at the moment they're ready.
- Search & Shopping
- Performance Max
- Keyword & bid strategy
- Conversion tracking
Capture high-intent demand.
Google Ads
Search, Shopping and Performance Max campaigns that put you in front of buyers at the moment they're ready.
- Search & Shopping
- Performance Max
- Keyword & bid strategy
- Conversion tracking
Scale demand on social.
Meta Ads
Facebook and Instagram campaigns with creative and audiences built to scale profitably.
- Audience strategy
- Creative testing
- Retargeting funnels
- Catalog & sales ads
Build demand with video.
YouTube Ads
YouTube campaigns that build awareness and drive action across the funnel.
- Video ad strategy
- Audience targeting
- Creative direction
- Full-funnel sequencing
Spend that becomes pipeline.
Lead Generation
End-to-end funnels — offer, landing page, tracking — engineered for qualified leads, not clicks.
- Offer & funnel design
- Landing pages
- Lead tracking & CRM
- Optimization to CPL
How we run paid
A media plan built to scale.
One accountable team and a clear sequence — spend optimized toward revenue every week.
01/ 04
Account Audit
We review your accounts, tracking and history to find waste and the fastest wins.
02/ 04
Campaign Build
We structure campaigns, keywords and audiences around your highest-value outcomes.
03/ 04
Creative & Targeting
We build ad creative and offers, then test relentlessly to find winners.
04/ 04
Optimize & Scale
We cut what loses, scale what works, and drive ROAS up while CPL comes down.
What's included
Paid media managed for return.
Google Ads
Search, Shopping and Display built to convert.
Meta Ads
Facebook and Instagram campaigns that scale.
YouTube Ads
Video campaigns that build demand and capture it.
Lead Generation
Funnels engineered for qualified leads.
Conversion Tracking
Clean measurement tied to revenue.
Creative & Testing
Ad creative and offers tested to win.
The trajectory
Results that turn spend into pipeline.
+1206%
Proof
Results that compounded.
A few of the brands we've helped move from invisible to inevitable.
Loved by clients
Brands that climbed with us.
“They rebuilt our technical foundation and our organic traffic finally compounded. We're now first for terms we never ranked for.”
Ayesha RahmanHead of Growth, Lumen
“The AI-search work is what set them apart — we get cited in ChatGPT and Perplexity, and it's driving real pipeline.”
Marcus KleinFounder, Northwind SaaS
“Clear roadmap, measurable sprints, no fluff. Best search team we've worked with — and we've tried a few.”
Sara JacobsCMO, Atlas Retail
“Six months in, leads from organic doubled. The reporting is transparent and every sprint ties back to revenue.”
David OseiVP Marketing, Cobalt
“They rebuilt our technical foundation and our organic traffic finally compounded. We're now first for terms we never ranked for.”
Ayesha RahmanHead of Growth, Lumen
“The AI-search work is what set them apart — we get cited in ChatGPT and Perplexity, and it's driving real pipeline.”
Marcus KleinFounder, Northwind SaaS
“Clear roadmap, measurable sprints, no fluff. Best search team we've worked with — and we've tried a few.”
Sara JacobsCMO, Atlas Retail
“Six months in, leads from organic doubled. The reporting is transparent and every sprint ties back to revenue.”
David OseiVP Marketing, Cobalt
“They rebuilt our technical foundation and our organic traffic finally compounded. We're now first for terms we never ranked for.”
Ayesha RahmanHead of Growth, Lumen
“The AI-search work is what set them apart — we get cited in ChatGPT and Perplexity, and it's driving real pipeline.”
Marcus KleinFounder, Northwind SaaS
“Clear roadmap, measurable sprints, no fluff. Best search team we've worked with — and we've tried a few.”
Sara JacobsCMO, Atlas Retail
“Six months in, leads from organic doubled. The reporting is transparent and every sprint ties back to revenue.”
David OseiVP Marketing, Cobalt
“They rebuilt our technical foundation and our organic traffic finally compounded. We're now first for terms we never ranked for.”
Ayesha RahmanHead of Growth, Lumen
“The AI-search work is what set them apart — we get cited in ChatGPT and Perplexity, and it's driving real pipeline.”
Marcus KleinFounder, Northwind SaaS
“Clear roadmap, measurable sprints, no fluff. Best search team we've worked with — and we've tried a few.”
Sara JacobsCMO, Atlas Retail
“Six months in, leads from organic doubled. The reporting is transparent and every sprint ties back to revenue.”
David OseiVP Marketing, Cobalt
“We went from page three to the featured snippet on our highest-intent keyword. Demos booked from search are up 3x.”
Priya NairGrowth Lead, Finta
“Genuinely strategic partners. They understand our market and ship work that moves the metrics that matter.”
Tom BeckerCEO, Vantage Labs
“Our content finally ranks AND converts. The editorial quality plus the technical SEO together is rare.”
Elena CostaContent Director, Orbit
“They future-proofed us for AI search before our competitors even knew it mattered. We're cited everywhere now.”
James WhitfieldFounder, Helm
“We went from page three to the featured snippet on our highest-intent keyword. Demos booked from search are up 3x.”
Priya NairGrowth Lead, Finta
“Genuinely strategic partners. They understand our market and ship work that moves the metrics that matter.”
Tom BeckerCEO, Vantage Labs
“Our content finally ranks AND converts. The editorial quality plus the technical SEO together is rare.”
Elena CostaContent Director, Orbit
“They future-proofed us for AI search before our competitors even knew it mattered. We're cited everywhere now.”
James WhitfieldFounder, Helm
“We went from page three to the featured snippet on our highest-intent keyword. Demos booked from search are up 3x.”
Priya NairGrowth Lead, Finta
“Genuinely strategic partners. They understand our market and ship work that moves the metrics that matter.”
Tom BeckerCEO, Vantage Labs
“Our content finally ranks AND converts. The editorial quality plus the technical SEO together is rare.”
Elena CostaContent Director, Orbit
“They future-proofed us for AI search before our competitors even knew it mattered. We're cited everywhere now.”
James WhitfieldFounder, Helm
“We went from page three to the featured snippet on our highest-intent keyword. Demos booked from search are up 3x.”
Priya NairGrowth Lead, Finta
“Genuinely strategic partners. They understand our market and ship work that moves the metrics that matter.”
Tom BeckerCEO, Vantage Labs
“Our content finally ranks AND converts. The editorial quality plus the technical SEO together is rare.”
Elena CostaContent Director, Orbit
“They future-proofed us for AI search before our competitors even knew it mattered. We're cited everywhere now.”
James WhitfieldFounder, Helm
FAQ
PPC questions, answered.
Google (Search, Shopping, Display, PMax), Meta (Facebook/Instagram) and YouTube — chosen based on where your buyers are and your goals.
Paid traffic starts immediately; meaningful optimization and stable ROAS typically take 4–8 weeks as we gather conversion data and test creative.
Yes — we build ad creative and can design or optimize landing pages, since the offer and page drive results as much as targeting.
On revenue and qualified leads — not vanity clicks. We set up clean conversion tracking so every dollar is tied to outcomes.
There is no fixed minimum. Costs per click vary widely by industry and competition, so we usually start with a budget that gathers meaningful data within a few weeks, then scale what converts. Note that Google can spend up to twice your daily budget on a busy day, while keeping monthly spend within about 30.4 times the daily amount.
Google Ads mostly captures existing demand: people searching for what you offer. Meta Ads creates demand by reaching people based on their interests and behavior before they search. Many businesses use both at different stages of the funnel.
They can. Skippable and in-feed video ads let you control costs, since you mostly pay when people choose to watch or click, and audience targeting keeps spend focused on likely buyers.
Google's 1-to-10 rating of how relevant your ads, keywords and landing page are to a search. Higher scores usually mean lower costs per click and better ad positions.
PRICING
One transparent plan for the whole engagement.
This service is delivered inside one of our monthly packages — no per-hour billing, no surprise line items. Pick the tier that fits your site; scale up whenever you’re ready.
Foundation$799/moFor small businesses & local brands getting serious about SEO for the first time.See what’s included Most popularGrowth$1,799/moFor businesses that need consistent ranking movement across a growing site.See what’s included Custom scopedScalefrom $3,200/moFor companies where SEO is a revenue channel, not a checkbox.See what’s included
Ready to climb?
Start with a free audit, or book a call and we'll map the fastest path to position one — across Google and AI search.
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