Link Building (Or Backlink Building) is the process of making other sites link to your website. The principle is that each site that links to you is an upvote in trust or reference to your site “hey go to that guy, he’s got more info on this xyz thing, he’s an authority” that’s kinda of what it translates to, in human. And if the site linking to you has itself a lot of trust from Google because of its age, value to the audience, etc, then well that upvote they give you in the shape of a link is worth a lot for your own SEO. So much that links are the single strongest ranking factor (for now, tho it’s been like that since the beginning)

Six years ago I wrote a piece on this subject and NOTHING has changed. Amazing. This is the TL:DR – You want links from sites from real businesses related to your industry with good SEO traffic of their own. You want the link slapped in the middle of a content page with a natural reading anchor text. You want that article to look like every other page on their site. Organic, authority links from topically relevant sites. Excellent.

Direct symptoms of effective link building include: Better rankings. More impressions on more keywords. More clicks. More targeted site traffic. More leads. More business. Better Life.

It’s rather straightforward. But you also get a stronger SEO position for your site, within your niche, so when you publish brand new content later on, it also shoots right up to the top spots because you’re so strongly positioned. Basically, links build you an SEO moat.

White Hat Links are a mythical creature. The fundamental rule (as per Google – Source ) is that thou shall build NO links, ever. But of course, we must, because bringing down walls with your bare hands is painful so better get the tools and no tool does the job better at ranking your site than links so… what to do? We do them in a way that looks like we had nothing to do with the deal. That’s the only way. We reach out to real businesses, we collaborate with them, you get links placed, everything looks organic on the surface. This is the brightest off-white you’re going to get. Everything else is straight up playing with fire if you’re a business owner or a director of marketing / SEO and your job is in the line. PBN links? Forget it. All it takes is one leak and the whole thing is down and your 2 years of progress gone and you’re fired or out of business. Mind you most people doing “white-hat” aren’t. And the worst part is they don’t even know.

Glad you asked because some are tricky. Most niches are perfectly fine, exceptions that either have a higher cost or we may not be able to serve are CBD, Crypto, Betting. Adult and Pharma we need a direct conversation to find out what you need. We got the connections, but those niches aren’t as straightforward.

Yes, we guarantee ALL our links will deliver on the above Quality Checklist exposed OR the link will be replaced AT NO COST to you and if you want, you still keep the other sub-par link.